Risorsa 2

Course features

  • Dates: 07/05/2019 - 27/06/2019
  • Frequency: 3 days a week
  • Duration: 8 weeks
  • Language: Italian
  • Cost: 1.900 + VAT
  • Available seats: 30 max


Bachelor’s or master’s degree; knowledge of English, motivation and passion


Editoriale Domus - Quattroruote
Via G. Mazzocchi, 1/3
20089 Rozzano (MI)

Vairano di Vidigulfo (PV)
Mail: segreteria@accademiaed.com
Tel: 02/82472669

A post-graduate Master Diploma Course lasting two months for graduates in Business and Economics or Marketing and eager to work in the automotive sector. For 2019, Accademia ED in collaboration with the leader motoring magazine Quattroruote is offering a Master Diploma Course in Automotive Marketing.

A unique course in Italy, it boosts the knowledge gained in university studies with specific high-level training for the automobile world, teaching how to operate successfully in any situation that may arise in a marketing division



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The word marketing has many nuances and the expectations of the work world are complex. Joining the marketing office of a company working in the automotive sector is never easy for someone fresh out of university, and no internship can cover all the complex workings of the profession today. All sectors are seeking new workforces that are familiar with their work environment but cannot afford to train them for long periods inhouse.

The automotive world, in particular, needs young people who know what to expect and are familiar not just with the theory but also the world they will be dealing with. There is a need for people with good knowledge of the automobile world who are ready to respond to the needs of the workplace.

They require young people trained to speak in public, write a press release, work on a car-launch campaign, interact with the Internet, conduct a radio/video interview and cope with the pitfalls of a crucial market – and who also have a first-rate grasp of new technologies and social media.

The Master Diploma Course in Automotive Marketing provides a high-level specialisation that gives students valuable training and forges a new class of expert operators immediately ready to join the work world.

A post-graduate Master Diploma Course for graduates in Business and Economics, Marketing or an equivalent. It provides comprehensive training for entry to the work world as marketing operatives for the automobile sector. The course is for young graduates eager to join the automobile world and work specifically in marketing, also with a multimedia focus. Some of those selected will receive bursaries to cover the cost of attending.
The selection process is based on the following:

Results of previous studies: the marks obtained in the degrees listed in the application are taken into account.
CV: the selection process comprises an overall assessment of the candidate’s professional profile, as stated in the CV and cover letter.
Knowledge of English: the English knowledge level is based on the certificates declared in the application. In addition, candidates will undergo an oral test during the admission test to ascertain their knowledge level.
• Good knowledge and use of Word, Excel and Power Point.
Admission test: the interview is an individual one, held in Italian and focuses on several assessment areas. Telephone and Skype guidance interviews with AED educational coordinators are also possible.
The course is held three days a week (Tuesdays, Wednesdays and Thursdays) with an average commitment of seven hours per day, for a total of 24 days. The approximately 150 teaching hours in the classroom and on the track run from 7 May to 27 June 2019.
A teaching staff of excellence will comprise Quattroruote journalists and those working at the highest levels in press/marketing offices in the automotive sector, assisted by leading exponents in the industry with top-level experience. Frequent input by national and international professionals from the motoring world is also envisaged.
Classroom lessons with first-class experts offer a chance to engage with the industry’s top professionals from the marketing management of leading automobile companies and the network of Quattroruote journalists. Practical lessons on the track supervised by Quattroruote test drivers allow students to discover the secrets and experience all the features of the automobile first-hand. There will also be workshops on the digital world, social media and digital marketing. Completing the lessons will be numerous high-profile interventions supplementing the course with experiences, international and non-, to increase the students’ cultural knowledge. Regular tests and exercises will verify the acquired skills.
All the Master diploma students will receive private credentials to access their own area; this allows them to use all the teaching material (not to be circulated in any way or via any media as per signed undertaking) made available during the lessons. The selected candidates will also receive a one-year’s digital subscription to the Quattroruote magazine.

Students can use their own electronic media and the company’s Internet connection in the classroom.
At the end of the course, every student who has attended at least 80% of the lessons and passed the regular tests will receive a Master Diploma.
At the end of the course, each student’s CV will be sent to the HR departments of all the automobile companies in Italy for potential Communications internships.
The AED’s rules on scholarships for Master diploma courses for the most promising young candidates. Every year, the AED offers some students a chance to obtain exemption from/reductions in the fee, based on specific merit and/or income criteria. The scholarships and other forms of financial support will be awarded – at the discretion of a special commission – to the most deserving candidates who have specifically applied for them.

Merit Requisites* – Concessions are available for AED students meeting certain merit requisites in the following cases:

- students enrolled in the first year of a Specialisation Degree Course are exempt from paying the Master diploma tuition fee if they obtained their bachelor’s degree in the minimum period or less of the degree course’s legal duration and with a mark of 100/100.

Income Requisites* - There are also concessions for Quattroruote Academy students meeting certain income requisites. Students may obtain total exemption or a reduction in the cost the Master diploma course tuition fee on the basis of financial indicators such as ISEE (up to € 23,000) and ISPE (up to € 50,000).

*Students must meet the merit and income requisites for each concession.

Documents to be produced for a reduced fee or full exemption
- Tax returns, completed in all parts: "Mod. 730" (including any supplementary RM and RT pages and RW form); or "Unico PF Persone Fisiche" (including any IRAP, IVA, P&SS). “Mod. CU" completed in all parts.

Exemptions for disabled students – Disabled students with a confirmed disability score of at least 66% and those certified as disabled under Law 104/92, regardless of their financial/merit status, are always exempt from paying the AED Master diploma course tuition fee.

Exemptions for students with parents receiving a disability pension – Students whose parents receive a disability pension are exempted by giving the Academy office self-certification regarding their status, which the Commission will check. An application for a scholarship, exemption from or reductions in the Quattroruote Academy Master diploma course tuition fee must be presented with the candidate’s application or sent to the following address: info@accademiaed.it An application for financial concessions for the AED Master diploma course tuition fee must be presented with the candidate’s application or sent to the following address: info@accademiaed.com


The study plan comprises six study paths

Introduction to the automobile world and how the car has evolved from its origins to the present day. The origins of the automobile: electric or petrol; the assembly line; from the carriage to the automobile; the advent of aerodynamics; the arrival of front-wheel drive; from chauffeur to driver; races are the first advertising medium. 

The arrival of in-car comforts; the car radio; upholstered seating; air conditioning. Consumer protection; putting safety at the heart of automobile development; cars drive the economic boom. 

The energy crisis and falling consumptions; four-wheel driving becomes widespread; crash-tests. The fight against pollution; new forms of automobile communication; in-car ergonomics; the car and its relationship with the institutions. Electronics rule the roost; GPS; infotainment; and driving aids. 

The short- and long-term future; alternative fuels; and aiming for zero road mortality. Evolving style. Trickle-down technology: chassis and engine evolution. The industrial and economic scenario. Evolving forms of car communication – from motorsport to production cars.

The press officer today: the theory, practice and secrets of good communication. The media panorama; how a press office is organised; who does what and why; the technique of public speaking; managing journalists and hierarchies; how to answer the phone; what to say when you can’t say it; news/photo embargos and their management.

The multimedia world, its opportunities and how best to approach the social world and its complexities/opportunities

Communication and press offices - traditional and digital media; corporate and institutional communication – press office activities and tools; personal relations with whom and why; evaluating the importance of news; discretionary spheres; the blogger’s role as an opinion maker; how to talk up news on blogs; ongoing monitoring of a digital reputation; the technical specifications of writing for the web: tagging, cross-linking, content recommendations. How to use search engines.

Setting up a product launch; studying the location – organising it directly or with the aid of an external agency; managing invitations; hierarchical hospitality management; the sequence of testing days; the needs of journalists of the printed press; facilities for digital operators; managing radio and TV operators and organising press conferences.

Extended management. The car pool – rotation criteria – who has precedence and why; retrieving cars; managing critical issues; car shows: what to do, organisation, the interview calendar and resolving emergencies; automobile awards: their importance, communicating the results; crisis communication; sports activities. Why is it needed and how is it disclosed.