Bachelor’s or master’s degree; knowledge of English, motivation and passion
A unique course in Italy, it boosts the knowledge gained in university studies with specific high-level training for the automobile world, teaching how to operate successfully in any situation that may arise in a marketing division
The word marketing has many nuances and the expectations of the work world are complex. Joining the marketing office of a company working in the automotive sector is never easy for someone fresh out of university, and no internship can cover all the complex workings of the profession today. All sectors are seeking new workforces that are familiar with their work environment but cannot afford to train them for long periods inhouse.
The automotive world, in particular, needs young people who know what to expect and are familiar not just with the theory but also the world they will be dealing with. There is a need for people with good knowledge of the automobile world who are ready to respond to the needs of the workplace.
They require young people trained to speak in public, write a press release, work on a car-launch campaign, interact with the Internet, conduct a radio/video interview and cope with the pitfalls of a crucial market – and who also have a first-rate grasp of new technologies and social media.
The Master Diploma Course in Automotive Marketing provides a high-level specialisation that gives students valuable training and forges a new class of expert operators immediately ready to join the work world.
The study plan comprises six study paths