Bachelor’s or master’s degree; age of 28 or less; knowledge of English, motivation and passion
A post-graduate Master diploma course lasting two months for those with a bachelor’s or specialist degree keen to join the work world in the Communications, Public Relations and Press Office fields of the sector.
AED and Quattroruote are holding the third Master Diploma course in Automotive Communications.
Unique in Italy, this course supplements knowledge acquired during university studies with training on all the many aspects of the automobile world, preparing them to respond well to any situation that may arise in a Communications division.
Classroom lessons give specific training of the highest standard, provided by top professionals in the sector – from the Marketing and Communications management of leading automobile companies to the network of Quattroruote journalists. Workshops on the digital world, social media and the digital press office complete the course.
Practical lessons on the track accompanied by Quattroruote test drivers allow students to discover the secrets and experience all the features of the automobile first-hand.
Introducing new people into a fast evolving and busy department can take time and complicate its daily running. Companies require new employees who are “up-to-speed”; young graduates familiar with the automobile world who can respond to any situation that may arise in the workplace – and with excellent training in new technologies and social media.
AED with Quattroruote, leader magazine in the motoring world, have, for four years now, been organising Master diploma courses of the highest standard that meet this need for highly trained professionals, experts in their areas and able to confidently navigate the labyrinth of company operations. They are taught to speak in public, write press releases, intervene on the Internet or conduct a radio/video interview and engage with bloggers, today’s opinion makers.
This highly specialised process, unique in Italy, can train a new class of "ready-to-go" professionals to the highest level. They can “hit the ground running”, do not require long induction periods and are guaranteed to have all-round training that is impossible to find on the market without looking to people with years of professional experience behind them.
The study plan comprises six study paths