Course features
- Dates: 24/06/2018 - 30/06/2018
- Duration: 1 week
- Language: English
- Available seats: 25 max
Requirements
International architect and design professionals
Contacts
segreteria.academy@accademiaed.com
COORDINATOR OF THE COURSE
Andrea Zamboni
Domus is one of the oldest magazines and arguably the most renowned architecture and design brand in the world.
Domus stands for innovation, inspirational thinking, design quality.
Domus can play a significant role in training new young generations of designers in highly specialized, competitive segments of the profession, by creating a unique study environment that narrows the gap between the academy and the industry.
The Master
A distinctive educational project across the design disciplines
Domus believes in its capacity to engage architecture and design stakeholders in a multidisciplinary project that embraces education, practice and communication, to fill the compelling needs of contemporary creative industries.
Since 1990s, when fashion brands started involving world-famous architects and interior designers to turn their flagship stores into true temples of luxury, architecture has become a privileged tool for fashion brands, that need to immerse the quality of their products in an environment characterized by design.
Designers are asked to interpret the identity of a brand and to translate it into the architectural spaces of the three sectors retail & visual, manufacture environments, headquarters & foundations.
Subject theme of the first Domus program is innovation in the design process specifically connected with fashion.
By analyzing the needs of the fashion world, designers will acquire spendable skills in the fashion sector, while familiarizing with a market segment characterized by style and continuous search for innovation.
The program formula combines theory and direct experience on field through the engagement of a selected group of stakeholders in the fashion, architecture and design industries.
Domus is an international multimedia platform
Established in 1928, Domus brings together the world’s foremost architects, designers, artists, photographers and writers to offer professional audiences a unique, inspiring experience across all platforms, worldwide:
• Print
• Digital
• Social network
• Events
Program
16:45/19:00
Greetings Editoriale Domus and Accademia ED, dinner
10:00
WELCOME
Introduction by Dr Giovanna Mazzocchi - president and owner of the publishing house and by Domus editorial director Walter Mariotti. To follow, visit of Domus archives and presentation of the relationship between Domus and fashion across its 90 years of history.
10:45
GIUSEPPE ZAMPIERI - DAVID CHIPPERFIELD ARCHITECTS
David Chipperfield’s design approach is also expressed through the boutiques designed for the fashion house Valentino. Giuseppe Zampieri, partner of the Chipperfield studio in Milan will open up the gates of the fashion world as seen by one of the most important living architects.
12:15
SIMONA BORDONE - DOMUS SPECIAL PROJECTS
13:15
VISIT TO DOMUS EDITORIAL STAFF
13:30 LUNCH
14:30
FERRUCCIO LAVIANI
Ferruccio Laviani’s work mainly focuses on product design, interior design, art direction and graphics. He carved a special relationship with fashion companies like Dolce&Gabbana, Missoni, Piombo, Ermenegildo Zegna. During his speech he will lead us into the peculiarities of his design world and help us connect the red thread across his projects.
16:45/18:45
FRANCESCO FRESA - PIUARCH
Starting from the projects for Dolce&Gabbana, Piuarch has developed a number of design interventions related to the main fashion houses, the latest of which is Gucci Hub, realized through the renovation of the old Caproni plant. Partner and co-founder Francesco Fresa will explain how Piuarch worked at the development.
09:30/10:30
TOD'S EXPERIENCE
VOLVO STUDIO
14:15/16:00
JEAN NOUVEL ARCHITECTS - LIVIA TANI
Topics will focus on evocation and identification in architecture and fashion brands, the acquisition of a brand experience, communication strategies and identification with the brand, examples of "participatory retail" and"speaking buildings".
16:15/18:30
ARMANI/CLAUDIO SILVESTRIN
The worldwide architectural image of Giorgio Armani stores transcends minimalism and instead strives for the timeless elegance of natural materials. This image is the output of Claudio Silvestrin’s peculiar design philosophy. The architect will illustrate how it was conceived and how it is developed all over the world.
9:30/11:30
VUDAFIERI SAVERINO PARTNERS
OMA has created some of the most innovative projects related to the Prada brand. Federico Pompignoli project manager of Fondazione Prada
11:45/13:30
OMA - FEDERICO POMPIGNOLI
OMA has created some of the most innovative projects related to the Prada brand. Federico Pompignoli project manager of Fondazione Prada project and several other OMA projects worldwide, will explain OMA’s working way and the development of projects conceived in strong synergy with Prada.
14:30
GUIDO CANALI
Guido Canali will illustrate the projects for the Prada Group industrial plants and HQ, among which, just inaugurated, the "factory-garden" of Valvigna that condenses all the central themes of his thought. Leonardo Simonti, architect of Prada Engineering, will complete the story from the Client’s point of view.
16:45
JAMIE FOBERT ARCHITECTS
Jamie Fobert Architects has established a reputation for innovative architectural design. Its retail design works have provided great opportunities to experiment with form and materiality. Jamie Fobert will present a variety of fashion-related projects including interiors of Fondaco dei Tedeschi in Venice and the works for Selfridges, Givenchy and Versace.
10:30/12:30
APRIL STUDIO
April Studio will outline its creative approach and the projects developed with innovative fashion brands such as Marcelo Burlon, Moncler and others, to include showrooms, events, trade and general public launches.
14:30/18:00
ALLEN SAYEGH E STEFANO ANDREANI - HARVARD UNIVERSITY
An exclusive meeting with Allen Sayegh and Stefano Andreani from the Harvard University Graduate School of Design will outline the future of shopping and the impact on retail, from 2020.
GUCCI EXPERIENCE
The exclusive on-site visit will help understand the works accomplished in the headquarters located in Piazza della Signoria for the Gucci Garden. A visit to Gucci Artlab in Scandicci will open the doors of the new structure that includes the best of craftmanship for the Gucci brand.
Visit to Milan's landmarks.